NOKI'S HOUSE OF SUSTAINABILITY

I briefly recall Kim Howells mentioning Noki, and working and styling for them so i was quite happy to get them as a designer. i really like Kims styling its so fun and bubbily and bright, which is just like the brand Noki's stuff. When i researched further into the brand i likes it even more.

Noki likes to recycle and customize old clothes, its kind of a twist on the ‘vintage’ and ‘retro’ trends. The designs are really avant gard occasionally using transvestites as models. It give the whole brand that seedy rebellious edge, which worked brilliantly for our work and out other inspirational world is rebellious. The designs include cartoon motifs and using garments in unconventional ways for example the neckline of a dress as the waist line of a skirt. As well as crazy headwear and hats, a few of which i think mite have been designed by the master milliner Mr. Piers Attkinson, if indeed they are we and claire mite have to have a chat with him about borrowing some of the hatty poos. This style is going to be so much fun to work with.

Here are some images:

Mr.Noki, is supposedly a mystery man, appearing only with his mask on, however my research has shown that he is actually none other then….DUN DUN DUN (PREPARE FOR BIG REVEAL)

“NOKI did not disappoint at London's Fashion East show with a melange of thrift that appeared to be styled by Edward Scissorhands.

Jonathan "JJ" Hudson is a club kid cum music industry stylist who goes by the name NOKI and he states that House of Sustainability is not for sale. Something of a recluse you'll rarely see pictures of him (then only with trademark mask) and he doesn't want to sell you clothes.

The Noki House of Sustainability (NHS) is about inspiring everyone to have a bash at customizing and recycling their old stuff. You don't have to go nuts attacking an old bridesmaid's dress with scissors and pvc- try altering necklines and hemlines or head to a haberdashers and get some beads to tart up a plain top.

Appropriately enough, both Gareth Pugh and his mate, BoomBox founder and current patron saint of London drag queens, Richard Mortimer, were in the front row.”

Quote taken from –

http://www.easybakecoven.net/2007/10/nokis-house-of-sustainability-noki-did.html

Here are some images of the man in question…..

In the second image down (above) Noki is photographed with skin the lead singer from Skunk Anansie as a model for his colection, Skin is another of Kims clients. Kim Howells mentioned Noki to us in our creative styling lectures for our first projects, so I had a look at her website and found some great vids of there collections. I hope she wont mind me guiding you to them.

(copy and paste the links)

http://www.kimhowells.com/films/films1.html

http://www.kimhowells.com/films/films1.html